methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget.

Related MCQs

• Which of the following would not be involved in setting media objectives?
• This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:
• This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:
•        refers to a specific methods of media used by companies to deliver advertising messages to targeted customers.
• _____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers.
• ______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
• ______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
• Digital technology is changing the way ______________ relate to products and markets.
• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
• ______________ technology is changing the way consumers relate to products and markets.