McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 1. |
------- generally refers to up-to-the-minute news and events that are reported immediately. |
| A. | soft news |
| B. | hard news |
| C. | entertainment news |
| D. | feature news |
| Answer» B. hard news | |
| 2. |
------- is background information or human-interest stories. |
| A. | Soft news |
| B. | Facts |
| C. | Entertainment |
| D. | Hard news |
| Answer» A. Soft news | |
| 3. |
One difference between hard and soft news is the ------- of presentation. |
| A. | Timing |
| B. | Method |
| C. | Tone |
| D. | Voice |
| Answer» C. Tone | |
| 4. |
Arts, entertainment and lifestyle stories are considered to be ------- in nature. |
| A. | Entertaining |
| B. | Emotional |
| C. | Hard News |
| D. | Soft News |
| Answer» D. Soft News | |
| 5. |
------- stories are human-interest articles that focus on particular people, places, events and issues. |
| A. | Feature |
| B. | crime |
| C. | Travellogue |
| D. | Court |
| Answer» A. Feature | |
| 6. |
------- stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas. |
| A. | News |
| B. | Feature |
| C. | Magazine |
| D. | Short |
| Answer» B. Feature | |
| 7. |
In ------- stories, the reporter makes the point, sets the tone, and frames the issue in the first paragraph or two. |
| A. | Horror |
| B. | Soft news |
| C. | Comedy |
| D. | Hard news |
| Answer» D. Hard news | |
| 8. |
Feature stories aren't defined so much by subject matter as they are by the ------- in which they are written. |
| A. | page |
| B. | style |
| C. | font |
| D. | size |
| Answer» B. style | |
| 9. |
the ------- is an article about an individual. |
| A. | travellogue |
| B. | profile |
| C. | trend story |
| D. | spot |
| Answer» B. profile | |
| 10. |
The objective of a ------- story is to create a true portrait of your profile subject. |
| A. | spot |
| B. | profile |
| C. | trend |
| D. | live-in |
| Answer» B. profile | |
| 11. |
The ------- is just what it sounds like - a feature article that focuses on a topic of interest in the immediate news. |
| A. | News feature |
| B. | historical story |
| C. | hard news |
| D. | soft news |
| Answer» A. News feature | |
| 12. |
------- are feature stories produced on deadline that focus on a breaking news event. |
| A. | News features |
| B. | Depth features |
| C. | None of the above |
| D. | Spot features |
| Answer» D. Spot features | |
| 13. |
------- stories take the pulse of the culture at the moment, looking at what's new, fresh and exciting in the world of art, fashion, film, music, high-technology etc. |
| A. | Live-in |
| B. | Trend |
| C. | profile |
| D. | spot |
| Answer» B. Trend | |
| 14. |
The ------- is an in-depth, often magazine-length article that paints a picture of a particular place and the people who work or live there. |
| A. | Live-in |
| B. | trend |
| C. | spot |
| D. | profile |
| Answer» A. Live-in | |
| 15. |
In -------, you simply choose a topic and make a list of everything that comes to mind. |
| A. | direct |
| B. | indirect |
| C. | demonstrative |
| D. | brainstorming |
| Answer» D. brainstorming | |
| 16. |
Magazine articles have a ------- shelf life than newspaper articles. |
| A. | same |
| B. | different |
| C. | Longer |
| D. | shorter |
| Answer» C. Longer | |
| 17. |
------- aims to please a geographically restricted audience, with a broad range of ages, interests, and socio-economic backgrounds. |
| A. | Newspaper writing |
| B. | Advertisement writing |
| C. | Magazine writing |
| D. | Radio scripting |
| Answer» A. Newspaper writing | |
| 18. |
------- is directed towards a geographically diverse, but narrow target audience who has specific interests and demographic characteristics. |
| A. | Advertisement writing |
| B. | Newspaper writing |
| C. | Magazine writing |
| D. | Radio scripting |
| Answer» C. Magazine writing | |
| 19. |
Newspaper feature writing is generally detached and -------. |
| A. | lengthy |
| B. | subjective |
| C. | Objective |
| D. | short |
| Answer» C. Objective | |
| 20. |
------- writers have more freedom to display viewpoint, voice, tone, and style in their writing. |
| A. | magazine |
| B. | young |
| C. | story |
| D. | newspaper |
| Answer» A. magazine | |
| 21. |
One must always use the ------- voice while writing a headline. |
| A. | high |
| B. | low |
| C. | active |
| D. | passive |
| Answer» C. active | |
| 22. |
The role of the ------- paragraph is to grab the reader’s attention and persuade him or her to read more. |
| A. | second |
| B. | closing |
| C. | middle |
| D. | opening |
| Answer» D. opening | |
| 23. |
------- validate the writer's viewpoints. |
| A. | Facts |
| B. | Stories |
| C. | Fiction |
| D. | Statements |
| Answer» A. Facts | |
| 24. |
------- help to maintain reader interest. |
| A. | Figures |
| B. | Anecdotes |
| C. | Font type |
| D. | Fiction |
| Answer» B. Anecdotes | |
| 25. |
Relevant ------- adds authenticity to the information and opinions. |
| A. | jargon |
| B. | anecdotes |
| C. | findings |
| D. | voice |
| Answer» A. jargon | |
| 26. |
------- articles celebrate the regularity of life — the cycles and rhythms of nature and human life that govern our lives. |
| A. | seasonal |
| B. | daily |
| C. | weekly |
| D. | mothly |
| Answer» A. seasonal | |
| 27. |
Williamson (1975) said a ------- feature is “an account of an annual event or an aspect of that annual event which captures its spirit. |
| A. | historical |
| B. | seasonal |
| C. | live-in |
| D. | profile |
| Answer» B. seasonal | |
| 28. |
Feature stories about contemporary news events are usually called -------. |
| A. | trend stories |
| B. | live in stories |
| C. | News features |
| D. | spot stories |
| Answer» C. News features | |
| 29. |
News articles are -------. |
| A. | Exagerration-based |
| B. | Point-based |
| C. | Fact-based |
| D. | Fiction-based |
| Answer» C. Fact-based | |
| 30. |
Human interest stories are more -------. |
| A. | Time-based |
| B. | Fact-based |
| C. | Interest-based |
| D. | Point-based |
| Answer» C. Interest-based | |
| 31. |
------- features take the reader back to revisit an event and issues surrounding it. |
| A. | spot |
| B. | Lifestyle |
| C. | Trend |
| D. | Historical |
| Answer» D. Historical | |
| 32. |
The perception of women not being interested in current affairs or world news, gave rise to a different section for them in newspapers called -------. |
| A. | Historical features |
| B. | Trend features |
| C. | Spot features |
| D. | Lifestyle features |
| Answer» D. Lifestyle features | |
| 33. |
------- interviews are used to gather material to supplement the theme of the current news story. |
| A. | Trend features |
| B. | Historical features |
| C. | Lifestyle features |
| D. | Spot News |
| Answer» D. Spot News | |
| 34. |
------- Interview emphasizes the individual being featured. |
| A. | Q&A |
| B. | Depth |
| C. | Profile |
| D. | face-to-face |
| Answer» C. Profile | |
| 35. |
------- is the chief tool of active journalism. |
| A. | Interviewing |
| B. | Talking |
| C. | Writing |
| D. | Listening |
| Answer» A. Interviewing | |
| 36. |
------- is the key to good interviewing. |
| A. | Jargon |
| B. | Conversation |
| C. | Difficult diction |
| D. | Flowery language |
| Answer» B. Conversation | |
| 37. |
In ------- interviews it is important to make eye contact. |
| A. | None of the above |
| B. | telephonic |
| C. | face-to-face |
| D. | |
| Answer» C. face-to-face | |
| 38. |
------- are a vital ingredient of journalism, adding authority, drama, and powerful or colloquial expression to an account. |
| A. | Drama |
| B. | Action |
| C. | Music |
| D. | Quotes |
| Answer» D. Quotes | |
| 39. |
------- ads are mostly found in the space close to classified advertising. |
| A. | Product |
| B. | Creative |
| C. | Obituary |
| D. | Small |
| Answer» C. Obituary | |
| 40. |
An ------- question is designed to encourage a full, meaningful answer using the subject's own knowledge and/or feelings. |
| A. | complex |
| B. | close-ended |
| C. | question tag |
| D. | open-ended |
| Answer» D. open-ended | |
| 41. |
a ------- question encourages a short or single-word answer. |
| A. | close-ended |
| B. | complex |
| C. | simple |
| D. | open-ended |
| Answer» A. close-ended | |
| 42. |
A ------- is a question which subtly prompts the respondent to answer in a particular way. |
| A. | close-ended question |
| B. | typical question |
| C. | open-ended question |
| D. | Leading question |
| Answer» D. Leading question | |
| 43. |
The ------- is where the feature writer lays out for the reader exactly what the story is all about. |
| A. | box |
| B. | Nutgraf |
| C. | middle |
| D. | start |
| Answer» B. Nutgraf | |
| 44. |
------- deal with the mix of travel, tourism and the hospitality industry. |
| A. | Diaries |
| B. | Travellogues |
| C. | Fiction |
| D. | Nonfiction |
| Answer» B. Travellogues | |
| 45. |
------- typically records the people, events, sights and feelings of an author who is touring a foreign place for the pleasure of travel. |
| A. | historical story |
| B. | seasonal story |
| C. | Travel literature |
| D. | Literature |
| Answer» C. Travel literature | |
| 46. |
A story written on a festival is an example of a ------- story. |
| A. | seasonal |
| B. | historical |
| C. | yearly |
| D. | human interest |
| Answer» A. seasonal | |
| 47. |
------- features are cyclic in nature. |
| A. | seasonal |
| B. | historical |
| C. | profile |
| D. | nostalgic |
| Answer» A. seasonal | |
| 48. |
A ------- feature story is a walk down memory lane, a recollection of facts from an era long gone. |
| A. | historical |
| B. | seasonal |
| C. | nostalgic |
| D. | profile |
| Answer» C. nostalgic | |
| 49. |
------- feature stories help relive the past. |
| A. | nostalgic |
| B. | historical |
| C. | profile |
| D. | seasonal |
| Answer» A. nostalgic | |
| 50. |
------- stories discuss a person, place, animal or thing in an emotional way. |
| A. | historical |
| B. | Human interest |
| C. | Hard news story |
| D. | seasonal |
| Answer» B. Human interest | |
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