The method used to assess real cost of providing services to an individual customer is

Related MCQs

• Technique which tries to identify real cost of serving an individual customer is called
• Customized products and services for customers and interaction to individual customers are part of
• Customer Relationship Management is about
• Aggregate value of customer's base is classified as
• Third step in customer's value analysis
• All costs customer expects to incur to buy any market offering is called
• Company's 'customer relationship capital' is another name of
• 'total customer benefits' includes
• First step in analysis of customer value is to
• Process of building, organizing and using databases of customers to build customer relationship is classified as