Aggregate value of customer's base is classified as

Related MCQs

• Number of customers or potential customers who will help in company's growth is classified as
• Customized products and services for customers and interaction to individual customers are part of
• Record which is based on business customers past purchases, sales price and volumes is classified as
• Programs designed for customers which is limited to any affinity group are classified as
• Process of building, organizing and using databases of customers to build customer relationship is classified as
• Customers lifetime purchases that generate net present value of future profit streams is called
• Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
• A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
• The marketing messages committed to customers wishes is a part of
• _______is any occasion on which the brand or product is used by end customers.