Process of building, organizing and using databases of customers to build customer relationship is classified as

Related MCQs

• Number of customers or potential customers who will help in company's growth is classified as
• Customized products and services for customers and interaction to individual customers are part of
• Record which is based on business customers past purchases, sales price and volumes is classified as
• Aggregate value of customer's base is classified as
• Programs designed for customers which is limited to any affinity group are classified as
• Customer Relationship Management is about
• Company's 'customer relationship capital' is another name of
• a) customer managed relationship
• System includes all experiences while using market offering is classified as
• Process of manage information about customers to maximize loyalty is said to be