__________ is defined as the number of different people or households exposed to an advertisement.

Related MCQs

• The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;
• _________is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• ‘Art’ in advertisement implies,
• The primary purpose of a pioneering advertisement is to
• Single colour used in an advertisement is called,_______
• _______is the advertisement, facing editorial pages in magazines and newspapers
• A new window which opens in front of the current one, displaying an advertisement is a,
• A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,
• Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______ Ads