The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;

Related MCQs

• __________ is defined as the number of different people or households exposed to an advertisement.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• What are the major advantages of an effective integrated advertising campaign?
• Advertising that is under complete control of the advertiser, established medium
• One reason for using magazines as an advertising medium is
• Advertising that is under complete control of the advertiser, rather than through some established medium
• Which of the following statements about the Internet as an advertising medium is true?
• One reason for using magazines as an advertising medium is