__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

Related MCQs

• The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;
• __________ is defined as the number of different people or households exposed to an advertisement.
• Infomercials often resemble other types of television shows, including
• ________are direct response television commercials which generally include a phone number or website
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,
• A broadcast station’s record of its programming is known as;
• One reason for using radio as an advertising medium is
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.