The first thing a reader notices in a printed advertising is the:

Related MCQs

• The first printed advertisements were single sheets, printed on one side, that today would be called
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______
• A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,