No matter how big the advertising budget, advertising can succeed only if commercials:

Related MCQs

• ________are direct response television commercials which generally include a phone number or website
• Very long TV commercials providing detailed information about a product or service. Such programmes are called,
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• The form of advertising in which the purchaser pays only when there are measurable results, is;
• All of the following are factors that affect budget decisions except: