_______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

Related MCQs

• _________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."
• An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ or out of home advertising is a broad category including many creative and unexpected forms to grab
• Billboard advertising is most effective for __________ advertising.
• The most common form of outdoor advertising is
• Image advertising is a/an,
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.