An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

Related MCQs

• _________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,
• _______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.
• POP advertising include ads on the following except:
• An online ad which moves across the user's screen or floats above the content is,
• A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.