Who has introduced the concept of market segmentation?

Related MCQs

• In Which market segmentation, the producer doesn’t differentiate between different customers?
• When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?
• Which of the following is not the part of demographic segmentation?
• Which segmentation approach is used in consumer products?
• What is the Base of segmentation of consumer markets?
• Which of the following is not an element of demographic segmentation?
• What refers to the setting of a high price when a product is first introduced?
• The term product concept was first used by
• Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.
• Which concept is related to the post decision anxiety ?