A brand name which is used for several products belonging to the same company is called:

Related MCQs

• Each product has a special and unique brand name .which type of brand is this?
• Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?
• Which type of brand name is “Amul” ?
• The use of an established brand name in new product categories, what is it?
• A brand created and owned by the producer of a product or service is called:
• Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?
• Which segmentation approach is used in consumer products?
• The price charged when the products are transferred between one or more interdependent departments, what is it called?
• What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet?
• What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket?