The process of reserving time or time periods with a station or network; checking on available advertising time.

Related MCQs

• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• The highest possible rate for advertising time or space.
• ________ define the task that advertising must do with a specific target audience during a specific period of time.
• Which of the following is not an example of persuasive advertising:
• Advertising that is set in small type and arranged according to categories or interests
• A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
• Which of the following statements about magazines as an advertising medium is true?
• One reason for using magazines as an advertising medium is