__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

Related MCQs

• __________ is defined as the number of different people or households exposed to an advertisement.
• Infomercials often resemble other types of television shows, including
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• One reason for using radio as an advertising medium is
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• Frequency is defined as the
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,