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| Q. |
Which of the following is the definition for purchase frequency? |
| A. | the amount of time between trial and first repeat purchase of a given product |
| B. | the amount of time it takes each generation to enter the product life cycle |
| C. | how often a consumer will try a competitive brand before returning to the original choice |
| D. | the more frequently the product is purchased, the less repetition is required |
| Answer» D. the more frequently the product is purchased, the less repetition is required | |
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