In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

Related MCQs

• What is the name of the promotional tool aimed at building good relations with a company and its publics?
• Which type of promotional tool is non-public, immediate, customized, and interactive?
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• What two major communication channels do marketers use to convey their product to consumers?
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.
• A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• Three commonly used trade promotions are