McqMate
| Q. |
Frequency is defined as the |
| A. | number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program |
| B. | total number of times an advertisement is broadcast on network and cable television or radio |
| C. | number of times an advertisement must be shown before a given percentage of the audience can recall key points of information |
| D. | average number of times a person in the target audience is exposed to an advertisement |
| Answer» D. average number of times a person in the target audience is exposed to an advertisement | |
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