_____consists of short-term incentives to encourage the purchase or sale of a product or service.

Related MCQs

• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
• Which of the following is the definition for purchase frequency?
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
• What two major communication channels do marketers use to convey their product to consumers?