Brand names and identity advertising are methods that advertisers use to encourage consumers to

Related MCQs

• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.
• What two major communication channels do marketers use to convey their product to consumers?
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The consumer’s conscious or unconscious decision to repurchase a brand continually,
• Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
• Advertising that is set in small type and arranged according to categories or interests