When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

Related MCQs

• Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's
• Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market.
• The process of getting goods from manufacturers to customers has traditionally been known as ………….
• In ______________ , manufacturers supply products to a limited number of outlets in the target market.
• ----------are the retailers who have no fixed place of business.
• ---------retailers open their shops on fixed days or dates in a specified area.
• ______________ are the retailers who have no fixed place of business.
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called