The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

Related MCQs

• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
• Public Relations is managed by which marketing mix?
• The three major types of non store retailing are direct selling, direct marketing and------
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
• The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of: