Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
•   is any paid form of non personal persuasion and promotion of ideas,goods and services
• The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?