--------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer’s expectations and the product’s _____.
• The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase
• A purchase situation which occurs infrequently, and which requires some research, is called:
• Purchase situation which occurs infrequently, and which requires some research , is called
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________