The concept of market segmentation was introduced by

Related MCQs

• Which of the following is not a market segmentation strategy?
• ---------------- Segmentation is based on product features, occasion, benefit of the products etc.
• All of the following are among the primary differences between a business market and a consumer market EXCEPT:
• All of the following are among the primary differences between a business market and a consumer market except ____________
• All of the following are among the primary differences between a business market and a consumer market except ____________
• The occurrence of post decision anxiety is related to the concept of __________.
• Repeat purchase is closely related to the concept of
• Any individual who purchases goods and services from the market for his/her end-use is called a..................
• The greatest barrier to effectively marketing to the Asian American market is thought to be:
• If a consumer describes a car as being the “most economical car on the market,” then this descriptor is a(n):