When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:

Related MCQs

• Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands
• Business composition is the term used while framing the following strategies. What are they?
• Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
• Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
• What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
• What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
• Which products are produced and marketed by companies to many retailers?
• Independent retailers who use a central buying organization and joint promotional efforts are called a
• Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
• ---------activities performed by the retailers.