______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.

Related MCQs

• Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
• Direct Marketing is more ______ as compared to other marketing methods.
• Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.
• E-marketing and online marketing is an example of _____ type of marketing.
• Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.
• The _______framework was extensively used to support the direct marketing concept of the 1950s.
• Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.
• The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.
• One of the _______of direct marketing is effective only when all information about the individual customer is available.
• One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.