McqMate
1. |
_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media. |
A. | advertising |
B. | direct marketing |
C. | public relations |
D. | ambush marketing |
Answer» B. direct marketing |
2. |
Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media. |
A. | without intervening |
B. | with mass media |
C. | with advertising media |
D. | with pr media |
Answer» A. without intervening |
3. |
Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly. |
A. | short term |
B. | ocassionally |
C. | long term relationship |
D. | generally |
Answer» C. long term relationship |
4. |
Sending a birthday card to consumer is an example of ______. |
A. | advertising |
B. | direct marketing |
C. | public relations |
D. | mass marketing |
Answer» B. direct marketing |
5. |
Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects |
A. | measurable |
B. | mass marketing |
C. | mass media |
D. | informercials |
Answer» A. measurable |
6. |
Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______. |
A. | direct response |
B. | maintaining database |
C. | public relations |
D. | advertising |
Answer» A. direct response |
7. |
The _______framework was extensively used to support the direct marketing concept of the 1950s. |
A. | mass marketing |
B. | marketing mix |
C. | relation marketing |
D. | segmentation |
Answer» B. marketing mix |
8. |
A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible. |
A. | process |
B. | physical evidence |
C. | packaging |
D. | product |
Answer» D. product |
9. |
It refers referring to the channel by which a product or services is sold. _____ |
A. | packaging |
B. | place |
C. | product |
D. | process |
Answer» B. place |
10. |
An essential ingredient to any service provision is the use of appropriate staff is known as _____. |
A. | process |
B. | people |
C. | place |
D. | product |
Answer» B. people |
11. |
This refers to the systems used to assist the organisation in delivering the service. ____. |
A. | place |
B. | process |
C. | people |
D. | promotion |
Answer» A. place |
12. |
________is the element of the service mix which allows the consumer again to make judgments on the organisation. |
A. | process |
B. | place |
C. | people |
D. | physical evidences |
Answer» D. physical evidences |
13. |
E-marketing and online marketing is an example of _____ type of marketing. |
A. | traditional media |
B. | non-traditional media |
C. | promotion |
D. | direct marketing |
Answer» B. non-traditional media |
14. |
______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers. |
A. | stand-alone |
B. | peripheral |
C. | mass marketing |
D. | traditional marketing |
Answer» A. stand-alone |
15. |
Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___. |
A. | perceptual |
B. | one-to-one |
C. | peripheral |
D. | stand-alone |
Answer» C. peripheral |
16. |
The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______. |
A. | measurable |
B. | one-to one communication |
C. | customer service |
D. | promotion |
Answer» C. customer service |
17. |
One of the _______of direct marketing is effective only when all information about the individual customer is available. |
A. | disadvantage |
B. | advantage |
C. | strategies |
D. | mass marketing |
Answer» A. disadvantage |
18. |
________ is a comprehensive approach for creating maintaining and expanding customer relationship. |
A. | stand-alone |
B. | customer relationship management |
C. | databse management |
D. | market research |
Answer» B. customer relationship management |
19. |
One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process. |
A. | mass media approach |
B. | customer retantion |
C. | peripheral approach |
D. | creative component |
Answer» B. customer retantion |
20. |
Direct Marketing is more ______ as compared to other marketing methods. |
A. | cost effective |
B. | expensive |
C. | not useful |
D. | aggressive |
Answer» A. cost effective |
21. |
Which of the following aspects are of one to one marketing? |
A. | customer profile |
B. | mass production |
C. | mass distrubution |
D. | one way communication |
Answer» A. customer profile |
22. |
Which of the following aspects are of Mass marketing? |
A. | two way communication |
B. | customer profile |
C. | standard products |
D. | customised market offerings |
Answer» C. standard products |
23. |
_____ is the process of selling related, an added item to a customer. |
A. | cross selling |
B. | up selling |
C. | relationship marketing |
D. | database marketing |
Answer» A. cross selling |
24. |
Three strategies of Relationship marketing are get found, get followed and ____. |
A. | get paid |
B. | get loyalty |
C. | get potential consumers |
D. | get rewads |
Answer» A. get paid |
25. |
Three stages of consumer lifecycle are_______, customer retention and customer development. |
A. | customer acquisition |
B. | customer potential |
C. | customer research |
D. | customer profile |
Answer» A. customer acquisition |
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