Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .

Related MCQs

• __________ is an audience-centered approach to understanding mass communication.
• Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.
• The _______ educates people about the world outside of their locale
• The two-step flow of communication model says that most people form their opinions under the influence of _______
• __________ describes the "ability to influence the importance placed on the topics'' for people.
• Paul Lazarsfeld introduced ________ theory.
• The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.