__________ is an audience-centered approach to understanding mass communication.

Related MCQs

• Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .
• Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.
• The two-step flow of communication model says that most people form their opinions under the influence of _______
• McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.