McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Banking and Insurance (BBI) .
| 1. |
Who started first Advertising Agency ? |
| A. | David Ogilvy |
| B. | B.Palmer |
| C. | Thomas J Barratt |
| D. | Edward Bernays |
| Answer» B. B.Palmer | |
| 2. |
What are the different functions which advertising agency performs ? |
| A. | Attracting clients |
| B. | Economic growth |
| C. | Gaining clients |
| D. | SWOT Analysis |
| Answer» A. Attracting clients | |
| 3. |
What kind of services are provided by agency ? |
| A. | Creating message |
| B. | Communication |
| C. | Brand building |
| D. | Outdoor publicity |
| Answer» C. Brand building | |
| 4. |
In which year did the concept of Mega agency start ? |
| A. | 1980 |
| B. | 1982 |
| C. | 1983 |
| D. | 1985 |
| Answer» A. 1980 | |
| 5. |
In GAP model the gap between consumer expectation and management perception occur due to? |
| A. | Role conflict |
| B. | Over promising |
| C. | Lack of Market Research |
| D. | Lack of team spirit |
| Answer» C. Lack of Market Research | |
| 6. |
What is the problem in service industry ? |
| A. | Touching product |
| B. | Tasting product |
| C. | Tangibility |
| D. | Standardization |
| Answer» D. Standardization | |
| 7. |
In client-agency relationship what is pre-relationship stage ? |
| A. | Setting rule |
| B. | Period after hiring agency |
| C. | Period before hiring agency |
| D. | Reality test |
| Answer» C. Period before hiring agency | |
| 8. |
What attributes are important to be account planner along with being open minded ? |
| A. | Leadership Quality |
| B. | Research skills |
| C. | Marketing skills |
| D. | Pitching skills |
| Answer» A. Leadership Quality | |
| 9. |
What is the last step in account planning process ? |
| A. | Pre-testing |
| B. | Market research |
| C. | Tracking the ad performance |
| D. | Communication |
| Answer» C. Tracking the ad performance | |
| 10. |
What is consequence in means-end chain ? |
| A. | Advertising brands |
| B. | Benefits consumer receive |
| C. | Features |
| D. | Beliefs |
| Answer» B. Benefits consumer receive | |
| 11. |
In digital advertising how to convey display advertising ? |
| A. | SEM |
| B. | SEO |
| C. | HTML |
| D. | Using text and logos |
| Answer» D. Using text and logos | |
| 12. |
What is the most important feature in post prodcution process ? |
| A. | Editing |
| B. | Talent arrangements |
| C. | Bidding |
| D. | Casting |
| Answer» A. Editing | |
| 13. |
Television is suited to which advertising appeal ? |
| A. | Only rational appeal |
| B. | Ony emotional appeal |
| C. | Both rational and emotional appeal |
| D. | Comedy appeal |
| Answer» C. Both rational and emotional appeal | |
| 14. |
Marketing audit is conducted to analyse which factors ? |
| A. | SWOT analysis |
| B. | Likes and dislikes of consumers |
| C. | Market opportunity analysis |
| D. | Internal environment analysis |
| Answer» B. Likes and dislikes of consumers | |
| 15. |
What are the important steps in postproduction process ? |
| A. | Location |
| B. | Editing |
| C. | Night shoots |
| D. | Bidding |
| Answer» B. Editing | |
| 16. |
How are the various elements of TV commercial brought together ? |
| A. | Bay Layout |
| B. | In a script |
| C. | By colouring |
| D. | By designing |
| Answer» B. In a script | |
| 17. |
What should be included in marketing brief ? |
| A. | SWOT analysis |
| B. | Market analysis |
| C. | Marketing brief objectives |
| D. | Likes and dislikes of consumers |
| Answer» C. Marketing brief objectives | |
| 18. |
Why is marketing audit conducted ? |
| A. | For target market |
| B. | To execute plan |
| C. | To do SWOT analysis |
| D. | To understand demand in market |
| Answer» D. To understand demand in market | |
| 19. |
What elements are included in marketing strategy ? |
| A. | Repositioning |
| B. | Positioning |
| C. | Pricing strategies |
| D. | Targeting |
| Answer» C. Pricing strategies | |
| 20. |
What element is important in conviction stage of buying behavior ? |
| A. | To create awareness in minds of people |
| B. | To deal with emotional appeal |
| C. | To finally buy the product |
| D. | To get knowledge about product |
| Answer» C. To finally buy the product | |
| 21. |
Who developed the AIDA model ? |
| A. | David Ogilvy |
| B. | James Walter |
| C. | B. Palmer |
| D. | Elmo Levis |
| Answer» D. Elmo Levis | |
| 22. |
On what basis market feasibility study is done ? |
| A. | Based on project cost |
| B. | Future demand |
| C. | Based on competition |
| D. | Based on investment |
| Answer» B. Future demand | |
| 23. |
What elements are included in direct cost ? |
| A. | Media bills |
| B. | Maintenance cost |
| C. | Electricity bills |
| D. | Office rent |
| Answer» A. Media bills | |
| 24. |
How to develop your business with new clients ? |
| A. | Advertising |
| B. | By enhancing Image and reputation |
| C. | Word of mouth publicity |
| D. | Using marketing skills |
| Answer» B. By enhancing Image and reputation | |
| 25. |
To whom are marketing efforts directed in pull strategy ? |
| A. | Consumer |
| B. | Client |
| C. | Manufacturer |
| D. | Retailer and dealer |
| Answer» A. Consumer | |
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