----------- means placement of company product or products in the minds of target consumers relative to the competitive products.

Related MCQs

• Creating image of product in the minds of target group is called
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targeted customers.
• "rather than intermediaries creating demands for the product,consumers demand the products from
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market.
• In ______________ , manufacturers supply products to a limited number of outlets in the target market.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.