‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targeted customers.

Related MCQs

• Creating image of product in the minds of target group is called
• The act of creating an image about a product or brand in the consumers mind is known as……...
• ----------- means placement of company product or products in the minds of target consumers relative to the competitive products.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• ________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• The short-term benefit given to the customers to attract more customers is called: