In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

Related MCQs

• ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.
• Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• The short-term benefit given to the customers to attract more customers is called:
• The strategy where the producer or marketer does not differentiate between different type of customers