Hofer’s Product matrix is also known as:

Related MCQs

• In BCG Matrix, “BCG” stands for--------
• The BCG's Growth Share matrix uses and of market growth as criteria to make investment decisions.
• Product differentiation refers to the:
• It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs.
• Formal systems are adopted to bring & amalgamation of decentralized units into product groups.
• An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in a specific product market is a definition of:
• Product development strategy for achieving intensive growth focuses on:
• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• A target market definition tends to focus on selling a product or service to a