Service is delivered within the marketing environment. The macro environment can be analyzed using which of the following tools?

Related MCQs

• .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.
• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
• …………… is the physical surroundings or the physical facility where the service is produced, delivered and consumed
• ………………is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
• People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as
• The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
• “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”
• The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?
• Which of the following is not a objectives of service marketing?