is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Related MCQs

• A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.
• A financial instrument which can be used more than once to borrow money or buy goods and services on credit is …..…
•   is any paid form of non personal persuasion and promotion of ideas,goods and services
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?
• Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
• I am willing to buy a sport car but I do not have enough money to buy it. It is a  
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• A firm identifies the target market, needs and wants of customers through
• "the communication message can be adjusted as per customers specific needs or wants." this statement