The strategy of introducing new product in existing market is classified as

Related MCQs

• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.