The concept of product mix which refers to wide range of product lines carried by the company is classified as

Related MCQs

• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• The total length of each product line is divided by number of product lines which is carried by the company to calculate
• In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
• Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as