The strategy that encourages dealers and distributors to sell a product is known as

Related MCQs

• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
• Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• The Branding strategy which uses a different brand name for each product is known as
• “ We guarantee every product we sell” appeal to…………………motive
• A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
• The strategy of introducing new product in existing market is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?