The Branding strategy which uses a different brand name for each product is known as

Related MCQs

• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• Which of the following is not a limitation of branding
• If advertising give focus on a particular product or brand, it is known as