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| Q. |
The starting point for discussing segmentation is _____. |
| A. | Segregation. |
| B. | Positioning. |
| C. | Both. |
| D. | None |
| Answer» A. Segregation. | |
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Advance Marketing Management 2Discussion
Ashwani Shukla
9 months ago
The correct answer is:
D. None
The correct starting point for discussing segmentation is identifying the market or understanding consumer needs. Market segmentation begins with analyzing customer characteristics, behaviors, and preferences to divide the market into distinct groups.
Among the given options, positioning comes after segmentation, and segregation is not a relevant marketing term in this context.
D. None
The correct starting point for discussing segmentation is identifying the market or understanding consumer needs. Market segmentation begins with analyzing customer characteristics, behaviors, and preferences to divide the market into distinct groups.
Among the given options, positioning comes after segmentation, and segregation is not a relevant marketing term in this context.
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