McqMate
| Q. |
The starting point for discussing segmentation is _____. |
| A. | Segregation. |
| B. | Positioning. |
| C. | Both. |
| D. | None |
| Answer» A. Segregation. | |
1.8k
0
Do you find this helpful?
7
View all MCQs in
Advance Marketing Management 2Discussion
Ashwani Shukla
2 months ago
The correct answer is:
D. None
The correct starting point for discussing segmentation is identifying the market or understanding consumer needs. Market segmentation begins with analyzing customer characteristics, behaviors, and preferences to divide the market into distinct groups.
Among the given options, positioning comes after segmentation, and segregation is not a relevant marketing term in this context.
D. None
The correct starting point for discussing segmentation is identifying the market or understanding consumer needs. Market segmentation begins with analyzing customer characteristics, behaviors, and preferences to divide the market into distinct groups.
Among the given options, positioning comes after segmentation, and segregation is not a relevant marketing term in this context.
0
Related MCQs
- The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
- Point of Purchase Ads are also known as
- Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.