McqMate
| 1. |
The primary stakeholders are: |
| A. | Customers. |
| B. | Suppliers. |
| C. | Shareholders. |
| D. | Creditors. |
| Answer» C. Shareholders. | |
| 2. |
. The goal of corporate governance and business ethics education is to: |
| A. | Teach students their professional accountability and to uphold their personal Integrity to society. |
| B. | Change the way in which ethics is taught to students. |
| C. | Create more ethics standards by which corporate professionals must operate. |
| D. | Increase the workload for accounting students. |
| Answer» C. Create more ethics standards by which corporate professionals must operate. | |
| 3. |
. The corporate governance structure of a company reflects the individual companies’: |
| A. | Cultural and economic system. |
| B. | Legal and business system. |
| C. | Social and regulatory system. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 4. |
. The internal audit function is least effective when the department: |
| A. | Is non-independent. |
| B. | Is competent. |
| C. | Is objective. |
| D. | Exhibits integrity |
| Answer» A. Is non-independent. | |
| 5. |
. Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value. |
| A. | Shareholder theory. |
| B. | Agency theory. |
| C. | Stakeholder theory. |
| D. | Corporate governance theory. |
| Answer» A. Shareholder theory. | |
| 6. |
. One of the objectives of the Sarbanes-Oxley Act was to: |
| A. | Increase the cost of compliance with federal regulations. |
| B. | Force foreign companies to delist from U.S. capital market exchanges. |
| C. | Improve the quality and transparency of financial reporting. |
| D. | Increase the compliance burden for small companies. |
| Answer» C. Improve the quality and transparency of financial reporting. | |
| 7. |
. An organization’s appropriate tone at the top promoting ethical conduct is an example of: |
| A. | Ethics sensitivity. |
| B. | Ethics incentives. |
| C. | Ethical behavior. |
| D. | Consequentialist. |
| Answer» C. Ethical behavior. | |
| 8. |
. An independent director is one who: |
| A. | Did not attend a school supported by the company. |
| B. | Does not have outside relationships with other directors. |
| C. | Does not have any other relationships with the company other than his or her directorship. |
| D. | All of the above. |
| Answer» C. Does not have any other relationships with the company other than his or her directorship. | |
| 9. |
. The chairperson of the board of directors and CEO should be leaders with: |
| A. | Vision and problem solving skills. |
| B. | The ability to motivate. |
| C. | Business acumen. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 10. |
. Customer Relationship Management is about |
| A. | Acquiring the right customer |
| B. | Instituting the best processes |
| C. | Motivating employees |
| D. | All of the above |
| Answer» D. All of the above | |
| 11. |
. CRM technology can help in |
| A. | Designing direct marketing efforts |
| B. | Developing new pricing models |
| C. | Processing transactions faster |
| D. | All of the above |
| Answer» D. All of the above | |
| 12. |
. A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others. |
| A. | Customer database |
| B. | Customer mailing list |
| C. | Business database |
| D. | None of the above |
| Answer» A. Customer database | |
| 13. |
. _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis. |
| A. | Data mining |
| B. | Data survey |
| C. | CRM |
| D. | None of the above |
| Answer» A. Data mining | |
| 14. |
. The main drawback of CRM is |
| A. | Implementing CRM before creating a customer strategy |
| B. | Rolling out CRM before changing the organization to match |
| C. | Stalking, not wooing, customers |
| D. | All of the above |
| Answer» D. All of the above | |
| 15. |
. The marketing messages committed to customers wishes is a part of |
| A. | Permission marketing |
| B. | Activity marketing |
| C. | Supplier marketing |
| D. | None of the above |
| Answer» A. Permission marketing | |
| 16. |
. The method used to assess real cost of providing services to an individual customer is |
| A. | Cost based accounting |
| B. | Activity based accounting |
| C. | Turnover based accounting |
| D. | Price based accounting |
| Answer» B. Activity based accounting | |
| 17. |
. _______is any occasion on which the brand or product is used by end customers. |
| A. | Customer touch point |
| B. | Retailers touch point |
| C. | Company touch point |
| D. | None of the above |
| Answer» A. Customer touch point | |
| 18. |
. _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants. |
| A. | Consumer behavior |
| B. | Product cycle |
| C. | Purchase behavior |
| D. | None of the above |
| Answer» A. Consumer behavior | |
| 19. |
. A consumer buying behavior is influenced by |
| A. | Cultural and social factors |
| B. | Personal factors |
| C. | Both a and b |
| D. | None of the above. |
| Answer» C. Both a and b | |
| 20. |
. ________ exerts the broadest and deepest influence on buying behavior. |
| A. | Social factors |
| B. | International factors |
| C. | Personal factors |
| D. | Cultural factors |
| Answer» D. Cultural factors | |
| 21. |
. ________ is the fundamental determinant of a person’s wants and behavior. |
| A. | Culture |
| B. | Attitude |
| C. | Value |
| D. | None of the above |
| Answer» A. Culture | |
| 22. |
. Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner. |
| A. | Education |
| B. | Occupation |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 23. |
. Socioeconomic system classifies urban households into _____ broad categories. |
| A. | 4 |
| B. | 8 |
| C. | 6 |
| D. | None of the above |
| Answer» B. 8 | |
| 24. |
. For the rural areas, the socioeconomic system use _________ of the chief wage earner. |
| A. | Occupation and Type of home |
| B. | Education and occupation |
| C. | Education and type of home |
| D. | None of the above |
| Answer» A. Occupation and Type of home | |
| 25. |
. Socioeconomic system classifies rural households into _____ broad categories. |
| A. | 8 |
| B. | 6 |
| C. | 4 |
| D. | None . |
| Answer» C. 4 | |
| 26. |
. Social class is indicated by ________variables. |
| A. | Single |
| B. | Several |
| C. | Known |
| D. | None . |
| Answer» B. Several | |
| 27. |
. A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior. |
| A. | Inspirational groups |
| B. | Reference groups |
| C. | Dissociative groups |
| D. | None. |
| Answer» B. Reference groups | |
| 28. |
. Process of manage information about customers to maximize loyalty is said to be |
| A. | company relationship management |
| B. | supplier management |
| C. | retailers management |
| D. | customer relationship management |
| Answer» D. customer relationship management | |
| 29. |
. In buyer decision process, percentage of potential customers in a given target market is called |
| A. | customer funnel |
| B. | company funnel |
| C. | marketing funnel |
| D. | retailers funnel |
| Answer» C. marketing funnel | |
| 30. |
. Aggregate value of customer's base is classified as |
| A. | shareholder value |
| B. | base value |
| C. | retention value |
| D. | marketers base value |
| Answer» A. shareholder value | |
| 31. |
. Record which is based on business customers past purchases, sales price and volumes is classified as |
| A. | business database |
| B. | customer database |
| C. | databases marketing |
| D. | company marketing . |
| Answer» A. business database | |
| 32. |
. Whole cluster of benefits when company promises to deliver through its market offering is called |
| A. | value proposition |
| B. | customer proposition |
| C. | product proposition |
| D. | brand proposition |
| Answer» A. value proposition | |
| 33. |
. Third step in customer's value analysis |
| A. | assessing attributes importance |
| B. | assessing company's performance |
| C. | monitoring competitors performance |
| D. | both b and c |
| Answer» D. both b and c | |
| 34. |
. All costs customer expects to incur to buy any market offering is called |
| A. | total economic cost |
| B. | total functional cost |
| C. | total customer cost |
| D. | total functional cost . |
| Answer» C. total customer cost | |
| 35. |
. Percentage or number of customers who move from one level to next level in buying decision process is called |
| A. | conversion rates |
| B. | marketing rates |
| C. | shopping rates |
| D. | loyalty rates |
| Answer» A. conversion rates | |
| 36. |
. Customized products and services for customers and interaction to individual customers are part of |
| A. | retailers management |
| B. | customer relationship management |
| C. | company relationship management |
| D. | supplier management |
| Answer» B. customer relationship management | |
| 37. |
. Company's 'customer relationship capital' is another name of |
| A. | satisfied customers |
| B. | dissatisfied customers |
| C. | customer retention |
| D. | customer conversion. |
| Answer» A. satisfied customers | |
| 38. |
. Company's monetary, time and energy cost, all are included in |
| A. | total customer cost |
| B. | psychological cost |
| C. | personal benefits |
| D. | image benefits |
| Answer» A. total customer cost | |
| 39. |
. A person or company that yields a revenue more than incurred costs of selling and serving is called |
| A. | dissatisfaction |
| B. | superior value |
| C. | profitable customers |
| D. | satisfied customers . |
| Answer» C. profitable customers | |
| 40. |
.The process of MBO starts with ----- |
| A. | setting up of obligation |
| B. | Fetron plan |
| C. | Review |
| D. | All |
| Answer» A. setting up of obligation | |
| 41. |
.Management is a ----- |
| A. | profession |
| B. | principles |
| C. | performance |
| D. | None |
| Answer» A. profession | |
| 42. |
.Management is a -----Activity |
| A. | single |
| B. | group |
| C. | both group and single |
| D. | None |
| Answer» B. group | |
| 43. |
. Management applies to ---- |
| A. | Business unit |
| B. | Family |
| C. | government |
| D. | All |
| Answer» D. All | |
| 44. |
.A manager needs three skills such as technical, human and --- |
| A. | Conceptual |
| B. | Process |
| C. | Accuracy |
| D. | None |
| Answer» A. Conceptual | |
| 45. |
.Management is a wider concept than administration according to--- |
| A. | Oliver Sheltom |
| B. | Fayol |
| C. | Hernold Koontz |
| D. | William Newman |
| Answer» B. Fayol | |
| 46. |
.MBO was developed by ---- |
| A. | Peter.F.Drucker |
| B. | Chester Bernard |
| C. | Fayol |
| D. | None |
| Answer» A. Peter.F.Drucker | |
| 47. |
. MBO offers the basis for assessing the --- |
| A. | operations |
| B. | performance |
| C. | equality |
| D. | None these |
| Answer» B. performance | |
| 48. |
. who is referred to as father of modern management? |
| A. | Baybrooke and Lindblom |
| B. | Benett G stewartt |
| C. | C K Prahlad |
| D. | Drucker |
| Answer» D. Drucker | |
| 49. |
. Technological advancement can create new -------advantages that are more powerful than existing Advantages. |
| A. | Cost advantage |
| B. | profit advantage |
| C. | Competitive |
| D. | Differentiation. |
| Answer» C. Competitive | |
| 50. |
The goal of corporate governance and business ethics education is to: |
| A. | Teach students their professional accountability and to uphold their personal Integrity to society. |
| B. | Change the way in which ethics is taught to students. |
| C. | Create more ethics standards by which corporate professionals must operate. |
| D. | Increase the workload for accounting students. |
| Answer» C. Create more ethics standards by which corporate professionals must operate. | |
| 51. |
The corporate governance structure of a company reflects the individual companies’: |
| A. | Cultural and economic system. |
| B. | Legal and business system. |
| C. | Social and regulatory system. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 52. |
The internal audit function is least effective when the department: |
| A. | Is non-independent. |
| B. | Is competent. |
| C. | Is objective. |
| D. | Exhibits integrity |
| Answer» A. Is non-independent. | |
| 53. |
Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value. |
| A. | Shareholder theory. |
| B. | Agency theory. |
| C. | Stakeholder theory. |
| D. | Corporate governance theory. |
| Answer» A. Shareholder theory. | |
| 54. |
One of the objectives of the Sarbanes-Oxley Act was to: |
| A. | Increase the cost of compliance with federal regulations. |
| B. | Force foreign companies to delist from U.S. capital market exchanges. |
| C. | Improve the quality and transparency of financial reporting. |
| D. | Increase the compliance burden for small companies. |
| Answer» C. Improve the quality and transparency of financial reporting. | |
| 55. |
An organization’s appropriate tone at the top promoting ethical conduct is an example of: |
| A. | Ethics sensitivity. |
| B. | Ethics incentives. |
| C. | Ethical behavior. |
| D. | Consequentialist. |
| Answer» C. Ethical behavior. | |
| 56. |
An independent director is one who: |
| A. | Did not attend a school supported by the company. |
| B. | Does not have outside relationships with other directors. |
| C. | Does not have any other relationships with the company other than his or her directorship. |
| D. | All of the above. |
| Answer» C. Does not have any other relationships with the company other than his or her directorship. | |
| 57. |
The chairperson of the board of directors and CEO should be leaders with: |
| A. | Vision and problem solving skills. |
| B. | The ability to motivate. |
| C. | Business acumen. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 58. |
A board that is elected in a classified system is known as a: |
| A. | Diversified board |
| B. | Staggered board |
| C. | Rotating boa |
| D. | Declassified board |
| Answer» A. Diversified board | |
| 59. |
Customer Relationship Management is about |
| A. | Acquiring the right customer |
| B. | Instituting the best processes |
| C. | Motivating employees |
| D. | All of the above |
| Answer» D. All of the above | |
| 60. |
CRM technology can help in |
| A. | Designing direct marketing efforts |
| B. | Developing new pricing models |
| C. | Processing transactions faster |
| D. | All of the above |
| Answer» D. All of the above | |
| 61. |
A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others. |
| A. | Customer database |
| B. | Customer mailing list |
| C. | Business database |
| D. | None of the above |
| Answer» A. Customer database | |
| 62. |
_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis. |
| A. | Data mining |
| B. | Data survey |
| C. | CRM |
| D. | None of the above |
| Answer» A. Data mining | |
| 63. |
The main drawback of CRM is |
| A. | Implementing CRM before creating a customer strategy |
| B. | Rolling out CRM before changing the organization to match |
| C. | Stalking, not wooing, customers |
| D. | All of the above |
| Answer» D. All of the above | |
| 64. |
The marketing messages committed to customers wishes is a part of |
| A. | Permission marketing |
| B. | Activity marketing |
| C. | Supplier marketing |
| D. | None of the above |
| Answer» A. Permission marketing | |
| 65. |
The method used to assess real cost of providing services to an individual customer is |
| A. | Cost based accounting |
| B. | Activity based accounting |
| C. | Turnover based accounting |
| D. | Price based accounting |
| Answer» B. Activity based accounting | |
| 66. |
_______is any occasion on which the brand or product is used by end customers. |
| A. | Customer touch point |
| B. | Retailers touch point |
| C. | Company touch point |
| D. | None of the above |
| Answer» A. Customer touch point | |
| 67. |
_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants. |
| A. | Consumer behavior |
| B. | Product cycle |
| C. | Purchase behavior |
| D. | None of the above |
| Answer» A. Consumer behavior | |
| 68. |
A consumer buying behavior is influenced by |
| A. | Cultural and social factors |
| B. | Personal factors |
| C. | Both a and b |
| D. | None of the above. |
| Answer» C. Both a and b | |
| 69. |
________ exerts the broadest and deepest influence on buying behavior. |
| A. | Social factors |
| B. | International factors |
| C. | Personal factors |
| D. | Cultural factors |
| Answer» D. Cultural factors | |
| 70. |
________ is the fundamental determinant of a person’s wants and behavior. |
| A. | Culture |
| B. | Attitude |
| C. | Value |
| D. | None of the above |
| Answer» A. Culture | |
| 71. |
Socioeconomic system classifies urban households into _____ broad categories. |
| A. | 4 |
| B. | 8 |
| C. | 6 |
| D. | None of the above |
| Answer» B. 8 | |
| 72. |
For the rural areas, the socioeconomic system use _________ of the chief wage earner. |
| A. | Occupation and Type of home |
| B. | Education and occupation |
| C. | Education and type of home |
| D. | None of the above |
| Answer» A. Occupation and Type of home | |
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