McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
1. |
The primary stakeholders are: |
A. | Customers. |
B. | Suppliers. |
C. | Shareholders. |
D. | Creditors. |
Answer» C. Shareholders. |
2. |
. The goal of corporate governance and business ethics education is to: |
A. | Teach students their professional accountability and to uphold their personal Integrity to society. |
B. | Change the way in which ethics is taught to students. |
C. | Create more ethics standards by which corporate professionals must operate. |
D. | Increase the workload for accounting students. |
Answer» C. Create more ethics standards by which corporate professionals must operate. |
3. |
. The corporate governance structure of a company reflects the individual companies’: |
A. | Cultural and economic system. |
B. | Legal and business system. |
C. | Social and regulatory system. |
D. | All of the above. |
Answer» D. All of the above. |
4. |
. The internal audit function is least effective when the department: |
A. | Is non-independent. |
B. | Is competent. |
C. | Is objective. |
D. | Exhibits integrity |
Answer» A. Is non-independent. |
5. |
. Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value. |
A. | Shareholder theory. |
B. | Agency theory. |
C. | Stakeholder theory. |
D. | Corporate governance theory. |
Answer» A. Shareholder theory. |
6. |
. One of the objectives of the Sarbanes-Oxley Act was to: |
A. | Increase the cost of compliance with federal regulations. |
B. | Force foreign companies to delist from U.S. capital market exchanges. |
C. | Improve the quality and transparency of financial reporting. |
D. | Increase the compliance burden for small companies. |
Answer» C. Improve the quality and transparency of financial reporting. |
7. |
. An organization’s appropriate tone at the top promoting ethical conduct is an example of: |
A. | Ethics sensitivity. |
B. | Ethics incentives. |
C. | Ethical behavior. |
D. | Consequentialist. |
Answer» C. Ethical behavior. |
8. |
. An independent director is one who: |
A. | Did not attend a school supported by the company. |
B. | Does not have outside relationships with other directors. |
C. | Does not have any other relationships with the company other than his or her directorship. |
D. | All of the above. |
Answer» C. Does not have any other relationships with the company other than his or her directorship. |
9. |
. The chairperson of the board of directors and CEO should be leaders with: |
A. | Vision and problem solving skills. |
B. | The ability to motivate. |
C. | Business acumen. |
D. | All of the above. |
Answer» D. All of the above. |
10. |
. Customer Relationship Management is about |
A. | Acquiring the right customer |
B. | Instituting the best processes |
C. | Motivating employees |
D. | All of the above |
Answer» D. All of the above |
11. |
. CRM technology can help in |
A. | Designing direct marketing efforts |
B. | Developing new pricing models |
C. | Processing transactions faster |
D. | All of the above |
Answer» D. All of the above |
12. |
. A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others. |
A. | Customer database |
B. | Customer mailing list |
C. | Business database |
D. | None of the above |
Answer» A. Customer database |
13. |
. _______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis. |
A. | Data mining |
B. | Data survey |
C. | CRM |
D. | None of the above |
Answer» A. Data mining |
14. |
. The main drawback of CRM is |
A. | Implementing CRM before creating a customer strategy |
B. | Rolling out CRM before changing the organization to match |
C. | Stalking, not wooing, customers |
D. | All of the above |
Answer» D. All of the above |
15. |
. The marketing messages committed to customers wishes is a part of |
A. | Permission marketing |
B. | Activity marketing |
C. | Supplier marketing |
D. | None of the above |
Answer» A. Permission marketing |
16. |
. The method used to assess real cost of providing services to an individual customer is |
A. | Cost based accounting |
B. | Activity based accounting |
C. | Turnover based accounting |
D. | Price based accounting |
Answer» B. Activity based accounting |
17. |
. _______is any occasion on which the brand or product is used by end customers. |
A. | Customer touch point |
B. | Retailers touch point |
C. | Company touch point |
D. | None of the above |
Answer» A. Customer touch point |
18. |
. _________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants. |
A. | Consumer behavior |
B. | Product cycle |
C. | Purchase behavior |
D. | None of the above |
Answer» A. Consumer behavior |
19. |
. A consumer buying behavior is influenced by |
A. | Cultural and social factors |
B. | Personal factors |
C. | Both a and b |
D. | None of the above. |
Answer» C. Both a and b |
20. |
. ________ exerts the broadest and deepest influence on buying behavior. |
A. | Social factors |
B. | International factors |
C. | Personal factors |
D. | Cultural factors |
Answer» D. Cultural factors |
21. |
. ________ is the fundamental determinant of a person’s wants and behavior. |
A. | Culture |
B. | Attitude |
C. | Value |
D. | None of the above |
Answer» A. Culture |
22. |
. Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner. |
A. | Education |
B. | Occupation |
C. | Both a and b |
D. | None of the above |
Answer» C. Both a and b |
23. |
. Socioeconomic system classifies urban households into _____ broad categories. |
A. | 4 |
B. | 8 |
C. | 6 |
D. | None of the above |
Answer» B. 8 |
24. |
. For the rural areas, the socioeconomic system use _________ of the chief wage earner. |
A. | Occupation and Type of home |
B. | Education and occupation |
C. | Education and type of home |
D. | None of the above |
Answer» A. Occupation and Type of home |
25. |
. Socioeconomic system classifies rural households into _____ broad categories. |
A. | 8 |
B. | 6 |
C. | 4 |
D. | None . |
Answer» C. 4 |
26. |
. Social class is indicated by ________variables. |
A. | Single |
B. | Several |
C. | Known |
D. | None . |
Answer» B. Several |
27. |
. A person’s _________ are all the groups that have a direct or indirect influence on their attitudes or behavior. |
A. | Inspirational groups |
B. | Reference groups |
C. | Dissociative groups |
D. | None. |
Answer» B. Reference groups |
28. |
. Process of manage information about customers to maximize loyalty is said to be |
A. | company relationship management |
B. | supplier management |
C. | retailers management |
D. | customer relationship management |
Answer» D. customer relationship management |
29. |
. In buyer decision process, percentage of potential customers in a given target market is called |
A. | customer funnel |
B. | company funnel |
C. | marketing funnel |
D. | retailers funnel |
Answer» C. marketing funnel |
30. |
. Aggregate value of customer's base is classified as |
A. | shareholder value |
B. | base value |
C. | retention value |
D. | marketers base value |
Answer» A. shareholder value |
31. |
. Record which is based on business customers past purchases, sales price and volumes is classified as |
A. | business database |
B. | customer database |
C. | databases marketing |
D. | company marketing . |
Answer» A. business database |
32. |
. Whole cluster of benefits when company promises to deliver through its market offering is called |
A. | value proposition |
B. | customer proposition |
C. | product proposition |
D. | brand proposition |
Answer» A. value proposition |
33. |
. Third step in customer's value analysis |
A. | assessing attributes importance |
B. | assessing company's performance |
C. | monitoring competitors performance |
D. | both b and c |
Answer» D. both b and c |
34. |
. All costs customer expects to incur to buy any market offering is called |
A. | total economic cost |
B. | total functional cost |
C. | total customer cost |
D. | total functional cost . |
Answer» C. total customer cost |
35. |
. Percentage or number of customers who move from one level to next level in buying decision process is called |
A. | conversion rates |
B. | marketing rates |
C. | shopping rates |
D. | loyalty rates |
Answer» A. conversion rates |
36. |
. Customized products and services for customers and interaction to individual customers are part of |
A. | retailers management |
B. | customer relationship management |
C. | company relationship management |
D. | supplier management |
Answer» B. customer relationship management |
37. |
. Company's 'customer relationship capital' is another name of |
A. | satisfied customers |
B. | dissatisfied customers |
C. | customer retention |
D. | customer conversion. |
Answer» A. satisfied customers |
38. |
. Company's monetary, time and energy cost, all are included in |
A. | total customer cost |
B. | psychological cost |
C. | personal benefits |
D. | image benefits |
Answer» A. total customer cost |
39. |
. A person or company that yields a revenue more than incurred costs of selling and serving is called |
A. | dissatisfaction |
B. | superior value |
C. | profitable customers |
D. | satisfied customers . |
Answer» C. profitable customers |
40. |
.The process of MBO starts with ----- |
A. | setting up of obligation |
B. | Fetron plan |
C. | Review |
D. | All |
Answer» A. setting up of obligation |
41. |
.Management is a ----- |
A. | profession |
B. | principles |
C. | performance |
D. | None |
Answer» A. profession |
42. |
.Management is a -----Activity |
A. | single |
B. | group |
C. | both group and single |
D. | None |
Answer» B. group |
43. |
. Management applies to ---- |
A. | Business unit |
B. | Family |
C. | government |
D. | All |
Answer» D. All |
44. |
.A manager needs three skills such as technical, human and --- |
A. | Conceptual |
B. | Process |
C. | Accuracy |
D. | None |
Answer» A. Conceptual |
45. |
.Management is a wider concept than administration according to--- |
A. | Oliver Sheltom |
B. | Fayol |
C. | Hernold Koontz |
D. | William Newman |
Answer» B. Fayol |
46. |
.MBO was developed by ---- |
A. | Peter.F.Drucker |
B. | Chester Bernard |
C. | Fayol |
D. | None |
Answer» A. Peter.F.Drucker |
47. |
. MBO offers the basis for assessing the --- |
A. | operations |
B. | performance |
C. | equality |
D. | None these |
Answer» B. performance |
48. |
. who is referred to as father of modern management? |
A. | Baybrooke and Lindblom |
B. | Benett G stewartt |
C. | C K Prahlad |
D. | Drucker |
Answer» D. Drucker |
49. |
. Technological advancement can create new -------advantages that are more powerful than existing Advantages. |
A. | Cost advantage |
B. | profit advantage |
C. | Competitive |
D. | Differentiation. |
Answer» C. Competitive |
50. |
The goal of corporate governance and business ethics education is to: |
A. | Teach students their professional accountability and to uphold their personal Integrity to society. |
B. | Change the way in which ethics is taught to students. |
C. | Create more ethics standards by which corporate professionals must operate. |
D. | Increase the workload for accounting students. |
Answer» C. Create more ethics standards by which corporate professionals must operate. |
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