If a company gives false message to the customers, it is known as

Related MCQs

• Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
• The content and context of a message contained in an advertisement is called?
• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• _____ consists of a group of customers who share a similar set of wants
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
• _____ includes that other company s offering similar products & services to the same customer at similar prices.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Selling the same product at different prices is known as________.