An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Related MCQs

• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?
• Which among the following is not an essential of advertising appeal?
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
• _____ is a self-regulatory voluntary organization of the advertising industry
• Direct mail advertising sends messages through
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• The process of purchasing space in a media is