_____ consists of a group of customers who share a similar set of wants

Related MCQs

• _____ includes that other company s offering similar products & services to the same customer at similar prices.
• _____ are wants for specific products that are backed up an ability and willingness to buy them.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
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• If a company gives false message to the customers, it is known as
• The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
• Series of advertisement messages that share a single idea or theme is
• Marketing utility consists of ________.
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?