Creating image of product in the minds of target group is called

Related MCQs

• An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
• Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• The combination of media used for advertising in a target market is
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
• Marketing creates profit by creating _____ to the buyer.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?