_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Related MCQs

• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
• Direct mail advertising sends messages through
• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• The combination of media used for advertising in a target market is
• Keeping consumers thinking about the product is the objective for which type of advertising?
• A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• The benefits of marketing channels are………..