A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Related MCQs

• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
• The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
• Creating image of product in the minds of target group is called
• The combination of media used for advertising in a target market is
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
• Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
• __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.